Costa Coffee, one of the leading coffeehouse chains, finds itself in the midst of a storm on Twitter after launching a controversial ad campaign that promote women breast mutilations .
The campaign, which was intended to catch the attention of its audience, has instead sparked outrage and criticism from users across the platform.
The ad in question featured an imagery of a woman with her breast cut off Twitter users perceived as offensive, inappropriate, or insensitive. Within hours of its release, the hashtag #BoycottCostaCoffee began trending on Twitter, as netizens expressed their displeasure and disappointment with the company’s marketing approach.