Former Commercial Director at ITV, Ian McCulloch, joins us this morning to discuss the ongoing fallout from the Philip Schofield controversy. With advertisers and sponsors growing increasingly nervous, the program’s future hangs in the balance.
McCulloch expresses his thoughts on the matter, stating that from an advertiser’s perspective, they buy the program regardless of the personalities involved. While acknowledging the potential decline in ratings, he believes that as long as the program continues, advertisers may not be quick to sever ties.
Diane Nelms, a former editor of daytime television, suggested that the program has become “totally shipwrecked” and should be replaced with something entirely different.
She also suggested that Holly Willoughby, closely associated with Philip Schofield, should consider pursuing other opportunities. McCulloch disagrees, considering the show itself to be fine, but acknowledges that the two hosts cannot be associated with it due to the damage caused.
As the conversation moves forward, the focus shifts to the upcoming select committee appearance, questioning the potential damage it could inflict on ITV as a whole. McCulloch finds it unhelpful and questions the necessity of parliamentary involvement, given the current global situation.
While initially scheduled to discuss legislation affecting media and broadcast companies, the controversy surrounding Schofield has turned it into a platform to address the issue.
McCulloch concludes by highlighting the need for governance and creative control within the industry. He mentions the importance of refreshing shows and avoiding the creation of uncontrollable “monsters.” Drawing comparisons to other reality shows, he suggests that the public finds fascination in witnessing the fall of mighty personalities.
In the end, McCulloch compares the unfolding situation to driving down a motorway and witnessing an accident on the opposite side—a morbid curiosity that is inherent in human nature.
We thank Ian McCulloch, former ITV Commercial Director, for sharing his insights on the matter this morning.
